Do you know the difference between SEO for normal web pages and SEO for social media? Social media is now considered an essential for businesses and organizations, but the difference between social media SEO and standard SEO may surprise even those with years of experience in the SEO field.
In order to understand how to improve and utilize SEO for social media, it’s important to know one major factor that doesn’t affect social media and SEO. In 2014, Matt Cutts of Google released a video in response to a question regarding whether or not social media signals (in other words, how many followers your social media has, or how many likes a post or tweet garners) impacted the ranking of a social media website or web page in Google’s search engines. The video indicated that these types of signals did not impact a social media website’s ranking due to the incompatibility social media’s constantly changing signals with Google’s crawling search engine feature.
However, this does not mean that SEO and social media are incompatible. It simply means that you need to take other factors into consideration when optimizing your social media pages for the web. The following are 3 essential tips to keep in mind when considering your social media page and SEO.
Tip #1: Set up popular social media accounts
It might be tempting to simply skip social media in favour of a standard web page, but social media is very important to modern users. It is more common than ever for people to search out the most popular types of social media (particularly Facebook, Twitter, and Instagram) for organizations, whether they are a business, a blogger, a celebrity, and everything in between. Social media pages can help people connect with various organizations and, more importantly, people look to these popular types of social media pages for up to date information about businesses and organizations. For example, people interested in visiting a book shop might check out the book shop’s Facebook page in order to see their closing hours; they might check out their Instagram to see pictures of the store; and they might check their Twitter to see if there are any sale or contest announcements.
Tip #2: Optimize your social media content
Every piece of content you post to your social media can be optimized for search engines. Posts, tweets, and even images on image-based social media can all be optimized to help solidify your search engine ranking or even get specific social media content pages indexed by search engines. The easiest way to optimize social media content pages is to use relevant keywords in every post; don’t forget to use relevant hashtags as well.
Tip #3: Enable sharing to help build page links
Most popular social media websites allow you to opt-in sharing, which allows users to share your content on their own social media. Sharing is a great way to build up page links, which can help boost your site’s legitimacy and ranking in search engines