Has your marketing department considered doing some marketing by email? Or are you a freelancer and want an easy way to keep up with customers or potential customers?
There are several very good email marketing software packages on the internet. If you are thinking about using this type of marketing, you owe it to yourself to look up and visit site of at least one or two of these packages. Some of these are also available free of charge or they will offer you a free period to try them out.
According to the Direct Marketing Association, marketing by email is a good business investment for any company or a freelancer. You will get approximately $44 back for every $1 that you spend.
What to look for
If you are looking for email software you need to consider the following:
=> Is it easy to use?
=> Does it have templates for newsletters?
=> Does it have several ways to gather email contact addresses?
=> How easy is it for a novice with little computer knowledge to use?
Really good software for email marketing will help you to develop a connection between your company and the customer you are emailing. A customer is usually impressed when you:
=> Remember their birthdays
=> Remember milestones in their life or company
=> Remember them on all major holidays
It is even better when you can offer them something special on these occasions such as a coupon for a discount. A good email marketing package should be able to allow you to create these discount coupons and send them automatically for these milestones.
To find which packages for this type of email are available, just do a Google search and begin your study for the package that is best for you or your company. Usually you will be able to find what is considered the top ten software packages for email marketing.